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Basware AP Solutions
Strategic GTM Expansion Across EMEA & US
Global lead in SaaS-based finance & procurement solutions
UK, US, DACH, France
Following continued global growth under private equity ownership, Basware expanded its GTM transformation across Europe and North America. To fuel this momentum, they needed a partner capable of hiring enterprise-level sales talent across multiple territories – quickly, precisely, and with consistent quality.
Basware’s next phase of expansion required strategic sales hires in new and existing regions – including the US, UK, France, and DACH. Each market demanded local expertise, cultural fluency, and a proven track record of navigating complex enterprise sales cycles. They needed a partner who could deliver high-impact talent at speed, while maintaining the calibre, consistency, domain and cultural alignment critical to their global GTM motion.
Basware was entering or strengthening multiple markets at once, moving from the US into key EMEA territories. Each region required candidates with deep market knowledge and the ability to build pipeline from day one.
With teams spread across time zones, maintaining the same level of precision, communication, and candidate quality globally was critical. They needed a partner who could standardise the process end-to-end.
Roles included enterprise Account Executives and Regional GTM Leaders. Individuals with proven ability to sell into large, complex organisations and influence strategic revenue outcomes.
Basware didn’t just need a recruiter. They needed a partner who understood GTM strategy, could represent their brand to the market, and could advise across talent positioning, compensation, and sequencing of hires.
We ran retained searches for Enterprise AEs and Regional VP roles across the US, UK, France, and DACH, ensuring full accountability and guaranteed delivery.
Basware’s narrative was refined to attract high-performing enterprise SaaS talent, positioning the opportunity against competitors and market leaders.
Qualified shortlists were delivered within 12–14 days in every region, each candidate pre-interviewed and benchmarked for impact and cultural alignment.
We worked directly with regional CROs and HR leaders, aligning on expectations, performance profiles, and cultural DNA to ensure every candidate fit the mission.
Using Strong Search’s reporting and talent mapping system, Basware received full transparency—pipeline tracking, feedback loops, and consistent quality across regions.
Senior AEs and regional leaders placed across the US, UK, France, and DACH.
Every retained search delivered — no failed projects, no dropped roles.
Every hire remains in post and is performing against expectations.
Supporting sustained growth at scale.
Strong Search continues as Basware’s chosen partner for global expansion.
The partnership was built on alignment, speed, and trust. By embedding deeply with Basware’s leadership, Strong Search acted as an extension of their internal team – combining global reach with a human-first approach to hiring.
Each search began with a fresh strategy, not a database – ensuring every shortlist was precise, relevant, and on-brand. Together, we’ve helped Basware evolve from a European market leader to a global enterprise SaaS powerhouse – powered by GTM teams that perform and stay.
Strong Search continues to partner with Basware on multiple active searches across the US, EMEA, Australia, and the Nordics — delivering Account Executives, Regional Vice Presidents, Alliance Leaders, and Marketing talent. This ongoing collaboration supports Basware’s continued market expansion, strengthens their global leadership structure, and ensures consistent hiring success as they scale worldwide.
Strong Search has already become an exceptional partner for us at Basware. Their combination of deep SaaS expertise, smart technology, and real-time insights gives us total visibility and confidence throughout the hiring process. They deliver quickly and accurately, but not the expense of quality or care. What really stands out is their human-first approach – not just with candidates, but across every stakeholder they engage with internally. From Sales and Presales to Talent and Leadership, everyone enjoys working with them. That’s rare in recruitment. Strong Search have played a key role in helping us rebuild our global GTM function, and I’d recommend them to any SaaS business looking to scale with clarity and confidence.
The right hires don’t just fill roles—they accelerate revenue, strengthen culture, and unlock new markets. Partner with Strong Search to secure the GTM talent your SaaS business needs to grow faster and smarter.