
What High-Performing GTM Teams in B2B Software Have in Common
After placing GTM talent across hundreds of B2B software companies, from early-stage startups to PE-backed scale-ups, certain patterns become impossible...
Our press features and blogs reflect what we see every day across high-growth B2B SaaS companies. From hiring trends to execution mistakes and market corrections, this is unfiltered insight for leaders who care about performance, retention, and speed.

The post-mortem on a failed first regional hire almost always focuses on the hire. The wrong person, the wrong profile, the wrong assessment process. Occasionally this is true. More often, it is not the full story. The more uncomfortable truth, the one that rarely makes it into the debrief, is that the hire failed because the company...


After placing GTM talent across hundreds of B2B software companies, from early-stage startups to PE-backed scale-ups, certain patterns become impossible...

The most important shift in B2B software company hiring in 2026 is not the pace. It is the precision. Companies are...

The relationship between a board and a company’s GTM hiring decisions is more direct than most leadership teams realise. Boards do...

Watch two candidates go through the same hiring process and you will learn more about them than any CV could tell you....

Every company that has expanded into a new geography has made their first regional sales hire. Many of them have...

Every GTM leader knows the line. Time kills all deals. The longer a deal sits open, the more it rots....

For most of its history, Customer Success was treated as a support function with a retention brief. It existed to...

The moment a SaaS or software company brings in a CRO or VP of Sales, the temptation for the CEO...

The US is the largest, most competitive, and most unforgiving enterprise software market in the world. It is also, for...

APAC is not a geography. It is an acronym covering some of the most diverse commercial environments on the planet, from...

Strong Search is pleased to announce the release of Episode 2 of The Strong Search GTM Podcast – the series...

Every SaaS company that has scaled a GTM team across EMEA has a list of things they would do differently....

Between 2020 and 2022, the enterprise software and SaaS industry hired as if the growth would never stop. Venture capital was abundant,...

The presales engineer is one of the most consequential hires a B2B SaaS company makes, and one of the most...

The recruitment industry has a measurement problem. It has spent decades optimising for metrics that are easy to track and almost entirely the wrong...

The VP or Head of Customer Success at a high-growth SaaS company is managing a revenue function. They own gross revenue...

Revenue Operations has spent the last five years evolving from a back-office function into a strategic one, and most SaaS...

The appeal of contingency recruitment is obvious. You pay nothing unless someone starts. No upfront commitment, no risk, no fee...

When SaaS companies plan their first international hires, the conversation is dominated by compliance. Employment law, tax obligations, entity requirements,...

There is a version of GTM hiring that most SaaS companies have tried at least once. You brief a generalist...

As a CEO or CFO preparing for a board meeting, the temptation is to show how “busy” the internal talent...

The US market is the siren song for ambitious EMEA SaaS founders. It represents the single largest, most homogenous, and highest-spending software...

For too long, SaaS companies have viewed Customer Success (CS) as a glorified support department. A team to handle complaints,...

Your sales team is hitting its activity metrics. The pipeline looks healthy. But your win rates are flat, and deals...

You have a critical gap in your go-to-market leadership. A VP Sales, a CRO, maybe your first VP Customer Success....

Nearly Two Decades at the Bleeding Edge Taught Me That. I read Rob Bernshteyn’s piece on the Software Apocalypse and...

The Logic That Leads Companies to Brief Multiple Agencies It feels like a sound strategy. You have a critical GTM...

Before You Make Your First International Hire Expanding into a new market is one of the highest-leverage moves a scaling SaaS business...

Counter offers are one of the most predictable risks in recruitment. They are also one of the most misunderstood. Most hiring...

Strong Search has always believed that the best GTM talent does not respect borders. The companies we work with are...

You’ve dragged your SaaS business from a raw idea to a living, breathing entity. You’ve personally closed the first ten,...

Your SaaS business is scaling. You’ve smashed through the early milestones, found product-market fit, and your annual recurring revenue (ARR) is climbing...

No one closes deals like you do. You know the product intimately because you built it. You understand the customer pain because...

If you sell complex B2B SaaS into enterprise and you are scaling globally, your growth plan is not theoretical. It...

The Uncomfortable Truth About Vacant Roles In the high-velocity world of B2B SaaS, every week without the right talent in...

In SaaS, urgency isn’t optional. Headcount gets approved. Quotas get assigned. Targets get locked into forecasts. Once that happens, the...

GTM hiring in scale-up SaaS can work very well. We’ve seen teams build strong sales functions quickly when there’s clarity...

2025 | Year One Recap — Built, Tested, Proven Launched April 2025 One person. A garden shed office. No brand....

Strong Search is proud to announce the launch of The Strong Search GTM Podcast, a new podcast series focused on...

Here’s what has been happening behind the scenes at Strong Search in the past two months since our previous update:...

The path to global expansion is both thrilling and complex for Business-to-Business Software as a Service (B2B SaaS) companies. Building...
The podcast where high-growth SaaS leaders uncover what actually drives GTM hiring success.
Go behind the scenes with Strong Search founder, Andy Strong, as he interviews top SaaS CROs, founders, VCs, and GTM leaders. Each episode reveals real-world insights on scaling teams, landing elite revenue talent, and avoiding costly mis-hires. If you’re serious about hiring faster, smarter, and globally — this is where the playbook lives.