Real conversations with the leaders building the future of Enterprise Software, SaaS, and AI.
From CROs and founders to investors and GTM operators, Andy Strong sits down with the people scaling category-defining businesses to uncover what actually drives growth, leadership, hiring success, and commercial performance.
You’ll discover:
- How elite GTM leaders build teams that perform
- The future of AI in sales, marketing, and customer success
- Hiring mistakes that quietly kill growth
- Lessons from scaling enterprise software companies globally
- What separates top-performing operators from the rest
3 Episodes Published | 1,000+ GTM Hires Delivered by Host | 18+ Years of GTM Search Experience
Episode 1.
SaaS GTM Leadership: Basware’s CRO Mark McCarthy on Hiring & Scaling.
In this episode of The Strong Search GTM Podcast, host Andy Strong sits down with Mark McCarthy, Chief Revenue Officer at Basware (formerly Coupa), to explore how he’s transforming B2B SaaS go-to-market strategy, leadership, and global hiring.
Discover how Basware evolved from a legacy P2P software provider into a modern SaaS market leader, the lessons learned from scaling global sales teams, and why culture, execution, and adaptability define high-performing GTM organisations.
Episode 2.
AI Hype, GTM Leadership & Hiring for Scale with Peter Black.
In this episode of The Strong GTM Podcast, host Andy Strong sits down with Peter Black, a seasoned enterprise software leader whose career spans SAP Ariba, InsideSales.com, Anaplan, and advisory work across the Accel-KKR portfolio.
Having spent more than 30 years building and scaling go-to-market organisations, Peter shares his perspective on what separates great sales leaders from average ones, why some companies build high-performing teams while others quietly bleed cash, and whether AI is genuinely transforming enterprise software or simply the latest technology hype cycle.
Episode 3.
Hiring for Hunger, Ghosting & What actually wins with robin martin.
In this episode of The Strong GTM Podcast, host Andy Strong sits down with Robin Martin, known to many as the Sales Sentinel, a sales leader who has spent his career in the trenches of enterprise and SaaS sales. Andy and Robin go back a long way, having worked together and hired together, and now partner through E100.
Robin shares his take on hiring for hunger over a shiny CV, the budget flush games nobody admits to, why ghosting has crept into both sales and hiring, and the case for backing one recruiter instead of ten. It’s a straight-talking conversation about what actually builds a sales team that wins, when the tools keep changing but the fundamentals never do.
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