Salesloft is the leading Revenue Orchestration Platform, combining AI-powered sales engagement, pipeline management, and revenue intelligence to help enterprise sales teams convert more pipeline into revenue.
Salesloft
UK Mid-Market & Enterprise SaaS Sales Recruitment with Diversity Focus
Scaling UK Mid-Market and Enterprise sales teams while delivering against a non-negotiable 50/50 gender diversity brief.
UK
Salesloft, the leading Revenue Orchestration Platform, faced a critical need to rapidly strengthen its UK commercial team. Following its merger with Clari, the priority was to secure experienced Mid-Market and Enterprise Account Executives capable of excelling in a highly competitive SaaS market. A key, non-negotiable condition for this expansion was achieving a 50/50 gender diversity target across all new hires. Strong Search, grounded in founder Andy Strong’s prior relationship with the business and a deep understanding of its needs, was the natural partner to meet these exacting demands.
Salesloft’s significant pipeline opportunity in the UK was time-sensitive, requiring a recruitment partner with genuine talent market depth to secure high-calibre talent before competitors. This required a proactive, mapping-led approach to identify and engage top-tier performers who were not actively seeking new roles. The search presented three distinct challenges:
A strict 50/50 gender target applied to all hires, demanding active sourcing without compromising commercial standards. This necessitated a rigorous outreach strategy to surface high-performing female talent who are often underrepresented in traditional candidate pools.
Simultaneously recruiting for both Mid-Market and Enterprise AE profiles, each requiring different sourcing strategies and evaluation criteria, without sacrificing precision. Managing these distinct tracks in parallel was essential to maintain momentum across the entire UK commercial expansion.
Seamlessly integrating with Salesloft's active internal Talent Acquisition team, ensuring full pipeline transparency and a shared hiring standard. This partnership required constant communication and a unified approach to ensure a consistent and high-quality candidate experience.
A focused exercise identified Mid-Market and Enterprise Account Executives with the required sector credibility, commercial track record, and cultural fit. Every candidate was thoroughly researched and qualified.
Distinct pipelines and evaluation frameworks were established for Mid-Market and Enterprise roles, running simultaneously to maintain pace, quality, and precision across both segments.
The 50/50 diversity brief was central to every sourcing decision. Direct outreach, talent mapping, and network activation were designed to surface the strongest female talent alongside male counterparts, ensuring diversity was integral, not an add-on.
Strong Search operated as a genuine extension of Salesloft's internal TA function, aligning on processes, sharing real-time pipeline visibility, and coordinating every stage to reflect Salesloft's employer brand. This collaborative model was highly praised by both hiring managers and the internal TA team.
Mid-Market and Enterprise Account Executives were successfully placed and are performing, with further hires ongoing to support the UK expansion.
The 50/50 diversity brief was actively delivered through proactive talent mapping, ensuring a balanced and high-calibre commercial team.
Rapid execution beat Strong Search's own average benchmark, protecting revenue by minimizing the time seats remained empty in a competitive market.
Every hire remains in post and performing, in line with Strong Search's commitment to long-term cultural and commercial alignment.
The embedded collaboration model ensured a seamless experience for all stakeholders, resulting in a single, coherent hiring workstream.
This engagement’s success stemmed from a foundation of trust and a pre-existing relationship with founder Andy Strong, eliminating any standing start. Strong Search’s deep knowledge of Salesloft’s product, culture, and hiring standards allowed for immediate, effective action. The ability to run parallel Mid-Market and Enterprise searches, while rigorously adhering to a gender diversity brief and collaborating seamlessly with an internal TA team, highlights Strong Search’s unique and specific capabilities in SaaS GTM recruitment. The results – successful placements, diversity achieved, and an ongoing partnership, are clear evidence of this expertise.
The successful engagement with Salesloft has evolved into a continuous strategic partnership. Following the initial placements, Strong Search remains committed to supporting Salesloft’s ongoing expansion in the UK and beyond. This enduring collaboration ensures that Salesloft consistently secures top-tier GTM talent, reinforcing their commercial teams and sustaining their competitive edge in the dynamic SaaS market. The partnership continues to focus on delivering against ambitious growth targets and diversity objectives, leveraging Strong Search’s deep market expertise and human-first approach to recruitment.
The right hires don’t just fill roles—they accelerate revenue, strengthen culture, and unlock new markets. Partner with Strong Search to secure the GTM talent your SaaS business needs to grow faster and smarter.