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Basware AP Solutions
Strategic GTM Expansion Across EMEA & US
Global lead in SaaS-based finance & procurement solutions
UK, US, DACH, France
Following continued global growth under private equity ownership, Basware expanded its GTM (Go-To-Market) transformation across Europe, North America, and APAC. To fuel this momentum, they required a specialist SaaS recruitment partner capable of hiring industry-leading, enterprise-level sales talent across multiple territories and timezones—quickly, precisely, and with consistent quality.
Basware’s next phase of expansion required strategic leadership and sales hires in new regions, including North America, the UK, France, the Netherlands, the Nordics, APAC, and DACH. Each market demanded local expertise, cultural fluency, and a proven track record of navigating complex enterprise sales cycles. They needed a partner who could deliver high-impact talent at speed while maintaining the calibre and cultural alignment critical to their global GTM motion.
Basware was entering or strengthening multiple markets at once, moving from the US into key EMEA territories. Each region required candidates with deep market knowledge and the ability to build pipeline from day one.
With teams spread across time zones, maintaining the same level of precision, communication, and candidate quality globally was critical. They needed a partner who could standardise the process end-to-end.
Roles included enterprise Account Executives and Regional GTM Leaders. Individuals with proven ability to sell into large, complex organisations and influence strategic revenue outcomes.
Basware didn’t just need a recruiter. They needed a partner who understood GTM strategy, could represent their brand to the market, and could advise across talent positioning, compensation, and sequencing of hires.
We ran retained searches for Senior Enterprise AEs and RVP's across all regions, ensuring full accountability and guaranteed delivery.
Re-aligned Basware’s value story to attract top enterprise SaaS performers from other market leaders.
Delivered qualified shortlists within an average of 12–14 days across all territories.
Embedded with regional CROs and HR leads to ensure precise alignment on performance profiles and culture.
Maintained full visibility and consistency across regions with Strong Search’s real-time reporting and talent mapping system.
Senior AEs and regional leaders placed across North America, UK, France, Netherlands, Nordics, APAC and DACH.
Every retained search delivered — no failed projects, no dropped roles.
Every hire remains in post and is performing against expectations.
Hires now leading record-breaking pipeline growth across new markets, contributing to Basware trebling their valuation in the last two years.
Strong Search continues as Basware’s exclusive global GTM search partner for 2025 expansion.
The partnership was built on alignment, speed, and trust. By embedding deeply with Basware’s leadership, Strong Search acted as an extension of their internal team—combining global reach with a human-first approach to SaaS executive search.
Each search began with a fresh strategy, not a database, ensuring every shortlist was precise, relevant, and on-brand. Together, we’ve helped Basware evolve from a European market leader to a global enterprise SaaS powerhouse, powered by GTM teams that perform and stay.
Strong Search continues to partner with Basware on multiple active searches across the US, EMEA, Australia, and the Nordics — delivering Account Executives, Regional Vice Presidents, Alliance Leaders, and Marketing talent. This ongoing collaboration supports Basware’s continued market expansion, strengthens their global leadership structure, and ensures consistent hiring success as they scale worldwide.
Strong Search has already become an exceptional partner for us at Basware. Their combination of deep SaaS expertise, smart technology, and real-time insights gives us total visibility and confidence throughout the hiring process. They deliver quickly and accurately, but not the expense of quality or care. What really stands out is their human-first approach – not just with candidates, but across every stakeholder they engage with internally. From Sales and Presales to Talent and Leadership, everyone enjoys working with them. That’s rare in recruitment. Strong Search have played a key role in helping us rebuild our global GTM function, and I’d recommend them to any SaaS business looking to scale with clarity and confidence.
The right hires don’t just fill roles—they accelerate revenue, strengthen culture, and unlock new markets. Partner with Strong Search to secure the GTM talent your SaaS business needs to grow faster and smarter.