Autonomous Sourcing and AI-Driven Procurement for Enterprise Spend Efficiency.
Fairmarkit
Multi-Region Enterprise GTM Build Across US & UAE
Scaling an enterprise GTM function across emerging and competitive international markets - from initial new-logo sellers to a full UAE team build-out
US (Central), Middle East (Dubai)
Fairmarkit, the leading AI-driven procurement platform, is transforming how enterprises automate sourcing and supplier management.
As the company expanded across North America and the Middle East, Fairmarkit partnered with Strong Search to build out their commercial capability in both markets – starting with Strategic Enterprise Account Executives to drive new logo growth, and evolving into a full GTM team build in the UAE under CRO Ollie’s leadership.
What began as a targeted two-region search grew into an embedded, ongoing partnership to build Fairmarkit’s complete go-to-market function across the Gulf.
Fairmarkit was scaling rapidly into regions where brand visibility and local networks were still developing.
They needed a search partner who could deliver experienced enterprise sellers – credible with C-level procurement leaders, fluent in automation SaaS, and motivated by the pace of a high-growth scale-up.
The initial brief was clear: place an Enterprise AE in Central US and launch commercial operations in Dubai. But as that UAE foothold took hold, the ambition grew – Ollie needed to build out a full GTM team in the region, covering the full commercial stack to support Fairmarkit’s GCC expansion at scale.
Delivered targeted searches for Strategic Enterprise AEs in Texas and Dubai with deep SaaS and procurement automation experience.
Leveraged the Fairmarkit growth story to attract top-tier sellers seeking to join a fast-scaling AI innovator - critical for standing out in the competitive UAE market.
Delivered shortlists within 12 days across all searches, ensuring regional alignment, enterprise credibility, and quota-carrying track records.
Partnered directly with Fairmarkit's CRO and executive team throughout both phases - aligning on hiring criteria, compensation benchmarks, and evolving market priorities as the UAE operation grew.
Provided real-time market insights across both phases to position Fairmarkit competitively against established enterprise vendors in the US and GCC.
Following the success of the initial Dubai placement, partnered with Ollie and the Fairmarkit leadership team to build out a complete GTM function in the UAE - spanning leadership, enterprise sellers, and supporting commercial roles.
Successfully placed Enterprise AEs in Central US and Dubai in Phase 1, each driving strong enterprise pipeline within 60 days of hire.
All hires remain in-role and performing above target.
Accelerated Fairmarkit's commercial expansion into the GCC region and strengthened enterprise reach across Central US - now backed by a full UAE GTM team.
Ongoing retained partnership for continued commercial and GTM hiring across both regions.
Ollie and the Fairmarkit leadership team have now built out a complete GTM function in the UAE - from initial AE placement through to a full commercial team ready to scale across the GCC.
Fairmarkit and Strong Search share a focus on precision, pace, and performance.
This partnership succeeded because Strong Search acted as an embedded GTM search partner – not an agency. What started as two critical individual hires grew into a full-team build in the UAE, with Strong Search translating Fairmarkit’s mission into a compelling story that resonated with high-performing enterprise talent across multiple markets.
By combining AI-powered search with human-led expertise, we helped Fairmarkit scale with confidence, from first footprint in Dubai to a fully operational GTM team built for GCC growth.
The right hires don’t just fill roles—they accelerate revenue, strengthen culture, and unlock new markets. Partner with Strong Search to secure the GTM talent your SaaS business needs to grow faster and smarter.